Don’t Rent An Aerial Lift before reading this!
10 Step Guide to Renting Aerial Equipment

We’ve gathered some of the best information from multiple experts and resources that we could find, including direct advice from product managers at industry giants Genie and JLG.  We’ve compiled the best most useful gems into a list of things you’ll want to think about so that you can make the most educated decision possible.  Before renting a boom lift, fork lift, or scissor lift, going over this “checklist” will help make sure your next rental is as smooth and cost effective as possible.   

So let’s jump right in!  Here they are…

10 factors to consider before renting a lift:

  1.  Working height  Where will the work be performed?  This will determine the height requirement and model needed.  For overhead work, a vertical lift is best.  For outreach applications, you’d want a telescopic lift.  For obstructed work areas an articulating boom would be the best choice. Know the definition of working height.  You may need to reach a 25-ft working height, so you’d think you need a 25-ft scissor lift, but actually if you have a 19-ft lift with a 6-ft tall person in the basket, you get the same reach and it’s 35% less expensive.
  1.  People/Tools/Equipment  Knowing  the amount of personnel needed and the required equipment and tools for the job will reveal the platform capacity you’ll need and also if you’ll need AC power.
  1.  Outdoor/Indoor  Is the job indoors or outdoors?  For indoors, an electric or propane power source is used.  For outdoors, you’re generally going to want a diesel or gas power source.  
  1.  Jobsite Terrain  For muddy or soft conditions, a four wheel drive unit or one with a crawler undercarriage would be well-suited.  For sloped terrain sites, a machine with more gradability is helpful.  For scattered debris, you’ll want your machine to have higher ground clearance.
  1.  Tires  Depending on the conditions, you have many options here.  Jim Hindman (spokesperson for JLG Industries) informs us, “You can select traditional pneumatic tires or go with foam-filled tires to avoid flats. High-flotation tires work best in certain turf situations, and solid, non-marking tires are designed for use on wood flooring or tile and marble surfaces.” Frank Schneider, Terex AWP product manager for Genie Booms says, “Indoor jobs call for fixed-axle or 2WD units with non-marking tires.  Outdoor jobs generally call for oscillating axles and 4WD, with rough terrain tires.”
  1.  Available power  You’ll want an electric powered scissor lift to have enough battery power to last an 8- to 10-hour day.  Keep in mind, though, that to fully recharge the unit, the batteries need 8 hours of constant electricity while the unit isn’t in use.  New jobsites often have temporary generators that only run during working hours, which gives little to no opportunity to charge the lift.
  1.  Working Area Access  Consider the total work area.   If you’re working in a ceiling grid or in between piping or other obstacles or fixtures, a full-length scissor might not be able to fit into the working area overhead.  In this case, a single-person personnel lift that has a narrower, smaller basket would be better.  
  1.  Lift Weight Jeff Weido, Terex AWP product manager for Genie Scissors adds, “Look at lift weight, as well.  Since contractor weight estimates will likely be low, if the job calls for lifting 1000 lbs., then a contractor should consider a machine that can lift 1200 to 1500 lbs.  This ensures maximum performance.”
  1.  Bulky Basket Items   Eric Eccles, general manager of RSC Equipment Rental explains, “Mechanical contractor customers, for example, often have large, bulky items in their baskets.  This application requires a wide scissor rather than a 32-in. narrow unit that would normally be used for getting into confined areas.”  He goes on to say, “Similarly, insulation contractors often want rough terrain scissors even though they are working inside.  This allows workers to store large bundles of insulation in the basket.  The more they can carry means fewer trips to the ground to reload and ultimately more productivity.”
  1.  Building Access  A standard door is 34 – 36 inches wide.  Electric scissor lifts usually come in 32-in and 46-in widths.  If there isn’t a double door, there won’t be access for the operator to fit the wider lift into the building.


Renting a boom lift, fork lift, or scissor lift should be easy and painless.  Taking all of the above factors into consideration before your next project will ensure that you’re able to make the best-informed decision for your equipment needs and not spend more money than you have to.

P.S.  You can quickly and easily start renting by clicking here.


Don’t Rent An Aerial Lift before reading this!
10 Step Guide to Renting Aerial Equipment



A few months back I wrote a post intended to give people a practical guide on the cost of renting a scissor lift, what the different types of lifts are, and how to find the right one for you.  This post will be just like that one, except this one will be about boom lifts!

Boom Lifts are the evolution of the original cherry picker into modern day performance machines that can reach from 30 ft all the way to 185 ft into the air. Boom lifts have become an essential tool for many different trades such as electrical contractors, telephone line workers, steel builders and painters among others.


Types of Boom Lifts 

Telescopic Boom Lifts are elevated work platforms that can extend telescopically. They are also referred to as straight booms or stick booms. This type of boom lift is special as it offers greater horizontal reach than any other type of aerial platform, allowing workers to perform in areas with limited access points.  These booms start around 40 ft and can go up as high as 185 ft.Image result for telescopic boom lift

Articulating Boom Lifts are elevated work platforms that can articulate due to their multiple sections, this allows users to reach difficult areas by allowing them to access areas that otherwise may be blocked by obstacles. These types of platforms can also be called “up and over booms” or “knuckle booms”. These machines are very versatile and are perfect for tight spaces.  These booms start around 30 ft and can go up as high as 158 ft.


We offer boom lifts ranging from 34 ft all the way up to 135ft. The daily cost of renting a boom lift ranges from around $275 up to $1700, depending on the size.  Weekly rates can be from $650 to $4700. Monthly rates can range from $1900 to $9900, again all of these rates depend on the size of the lift.  These are the machine usage costs, and on top of this cost there are additional fees to have the machines delivered to the site, damage insurance, and sometimes an environmental fee (if applicable).

If you are in any of the 5 boroughs in the NYC area, here are some links to the following available lifts:

34 Ft Towable Articulating Boom Lift | Electric
40 Ft Articulating Boom Lift | Electric
45 ft Articulating Boom Lift
45 Ft Telescopic Boom Lift
60 ft Articulating Boom Lift
60 Ft Telescopic Boom Lift
80 ft Articulating Boom Lift
125 Ft Telescopic Boom Lift
135 ft Articulating Boom Lift
135 Ft Telescopic Boom Lift

NYC Startup Tobly is Reconstructing How You View These Rentals

Alley Watch

Construction requires some very specific tools and heavy equipment and while you may be able to borrow certain things, you can’t always jimmy out a fork lift from your neighbors. So what is the ideal solution for renting construction equipment? The answer is Tobly. It’s dubbed as an one-of-a-kind rental platform connecting niche machinery to buildings; guaranteeing the best rates. So the next time you need a scissor lift, backhoe, or boom lift, you will know where to go.

Today we sit down with the equipment experts and to take an inside look at the construction startup scene.

Tell us about the product or service.

Tobly is a cloud-based construction rental platform with the vision of connecting machines to buildings. Currently, our product offers the easiest way to rent construction equipment by providing a platform where people can find the equipment they need, see upfront pricing and book online. Moreover, our platform allows users to manage the entire lifecycle of the rental process.

How is it different?

Tobly greatly simplifies the construction equipment rental process and offers an intuitive rental lifecycle process.

We have built a technology layer on top of a very fragmented industry. We partner up with local suppliers and connect them with local renters. (A Sharing Economy Model).

Our main focus is to make the transaction easy; we achieve this by offering upfront pricing and guaranteed availability in a one stop destination for all rental needs.

What market are you attacking and how big is it?

We are attacking the rental and plant hire industry, this covers: aerial, earthmoving, material handling and temporary climate control equipment, among others.

The equipment rental industry US accounts for $40B annually and over $150B globally. It is also one of the only industries today that is bound to grow substantially as the cost of ownership is too high for users and equipment is becoming more specific, time-sensitive, efficient and smarter.

What is the business model?

Like many marketplaces, we charge a small fee to the end user for the convenience of using our service. Our suppliers compensate us for the increase on rental volume and we recently implemented an insurance component to add to the revenue stream. As we continue to grow we will start looking at alternative revenue streams.

What inspired the business?

While studying Environmental Engineering in Shanghai I was exposed at many different concepts of sustainable development. One idea that always stuck with me comes from a TED Talk by Alex Steffan “the Sharable Future of Cities” where he uses the example of a power drill (Drills have thousands of hours in their lifetime, most Americans own a drill but the average use is about 6 to 20 min in their lifetime), to exemplify that in communities we do not need the assets permanently, but we just need access to the capacity of things.

Through my professional career, I have been in charge of projects that required equipment rentals. From mechanical systems fabrication and general construction, to wind power generators installations. Through the past 10 years the experience of searching and booking the different equipment needed has been consistently poor.

When deciding what my next business was going to be, the need for a better customer experience in equipment rental and the environmental impact sharing economy could have on this industry drove my decision to help make things easier in this incredibly big and fragmented industry.

Why do you think you can build a viable business around tool rentals for construction?

We believe we can build a viable business because we know have built a more efficient way for the transactions to happen and the demand for our service is quickly growing.

What are the milestones that you plan to achieve within six months?

We want to continue to grow as fast as we have been, open up new product lines and new geographies. There is a line up of cities that we will share later this year.

What is the one piece of startup advice that you never got?

There are a couple:

  • Every one says to build an MVP (minimum viable product), but what they failed to explain is that an MVP can be as simple as a landing page explaining your value proposition.
  • Most investors invest in trends (AR, Drones, etc). If you are outside those trends, you need to align with the trendsetters.

If you could be put in touch with anyone in the New York community who would it be and why?

Mayor Bill de Blasio. I believe our solution could be a great way for the city to not only save money but support sustainability and save money.

Why did you launch in New York?

NYC is not only the second largest construction market in the United States, but due to its complexity, it presented a great opportunity to create and test out our hypothesis much faster than we would elsewhere.

What’s your favorite rooftop bar in NYC to unwind?

Either Rooftop at the Soho House or Spyglass Rooftop Bar.

Post by:

AlleyWatch is the destination for startup news; opinions and reviews; investment and product information; events reported, experienced, seen, heard and overheard here in New York. But it’s who we are that makes us different: we’re the writers and the entrepreneurs; the investors and the mentors; the lawyers and the marketers; the realtors and the recruiters – the people who work in the industry.


NYC Startup Tobly is Reconstructing How You View These Rentals

How to Turn 3 hours of Calling into a 1 Minute Task

Rent construction Equipment Fast

So you want to rent heavy or construction equipment to get the job done, but you’re waiting on rental companies to call you back with estimates–What if you didn’t have to deal with the hassle calling company after company to compare prices only to be surprised by hidden fees?

We live in a renter’s society. It is no longer practical for subcontractors to buy every piece of heavy equipment to get the job done; it’s expensive and often not used enough to justify the costs of purchase, storage, and maintenance. On the other hand, renting can allow your business to run multiple projects on-the-go without overextending cash flow. For the smallest of small companies and also for the major contractors, there is no cheaper option when you start to consider the hassle of owning a variety of specialized equipment. But the process of renting such equipment is a bit of a hassle. There is no joy in the hours it takes to call multiple rental agencies, sometimes waiting hours for them to get back with you on the prices. After comparing costs and deciding on a rental agency you discover added fees in the contract: delivery fees, environmental fees, insurance fees. The time, hassle, and surprises have to go!

Not anymore.

Tobly Inc. streamlines equipment rentals by partnering with quality local suppliers and managing your rental process. We make equipment rental faster and easier by providing complete out-the-door prices for all the suppliers. What you see is what you pay. Know the true costs before you rent. No more hidden fees; no more calling around and waiting for prices; no more waiting for suppliers to open. You can find and rent construction, heavy and industrial equipment such as: Excavators, track loaders, backhoes, scissor lifts, boom lifts and much more all in one place. We give you a guaranteed rate and the right machine. It’s easy to reserve the equipment online for pickup or delivery. What used to take hours now only requires a few clicks.

The goal of this platform is simple — accessibility. Tobly has what you need, where you need it, when you need it at competitive prices.  

How to Turn 3 hours of Calling into a 1 Minute Task

Rental equipment condition matters!

This is a video shared by where they demonstrate the usage of a common Post Hole Digger on what is a typical DYI job.

While the machine is completely functional,  a small problem with the gas tank cap jeopardized the reputation of this one rental company and may discourage renters from renting again.

Even though users understand the wear and tear of equipment for rent, it is important for fleet owners to keep their machines in a good state, not only to run a sustainable business, but also, to ensure the safety of the end user from malfunctioning items.

Rental equipment condition matters!


Technology in Construction

The construction industry – one of the most fundamental and traditional sectors in the world, is at last rapidly adopting technology to help solve its daily challenges, the potential of technology to solve its most pressing problems is far beyond what is currently realized.  The ability to carry a powerful computer in one’s pocket allows contractors to access the benefits of technology directly on the field, having all relevant information directly in hand and back at their office desktop.

While technology adoption on the jobsite continues to grow exponentially, many construction professionals are left wondering: “what does technology means for me? where do I fit in? and, how can technology ultimately help my business?”. In this post I will discuss some of the technologies that are being adopted rapidly and what that means for GCs and subcontractors.

For General Contractors:

The GC is the center of every construction project and for the better part of the last decade, companies such as Textura Corporation and Procore Technologies have built a comprehensive set project management solutions for estimating, scheduling, budgeting, bidding, document management, internal and external communication, etc. For GCs adoption of these technologies has translated in, higher control, less risk and higher margins.

Due to construction project’s complexity, often owners, architects, subcontractors and vendors, are required by GCs to use these construction technologies when working on specific projects.  Basic understanding of these can come in handy when seeking work with technology forward GCs and owners.

Other emerging technologies are drone management, procurement andequipment rental.

For Subcontractors:

Subcontractors today are required to (at least) navigate the most popular project management solutions as GCs will often require everyone to join their working platform. Often when working for different GCs you will be required to use multiple platforms, therefore employee training and engagement is highly recommended.

Due to their spending power, other technologies are emerging around subcontractor’s needs. Whether it is for purchasing materials, renting equipment or keeping track of worker’s time, companies such as Tobly Inc., and SupplyHogare offering on-demand solutions to historically relationship based businesses.

Furthermore, subcontractors can also benefit from using online marketplaces such asAngie’s List, Thumbtack and Taskrabbit to source business. These companies have made it easy for people to find and hire the right professional for the job. By implementing reviews and past experiences from others, these platforms are a great resource for subcontractors to find new leads.

In conclusion technology is transforming the industry starting from the bidding process to project management and execution, changing the fundamental way this industry works. For constructions professionals is important to start using technology, not only, to work better but also, to comply with the minimum requirement when working with forward thinking peers.




In this post, I will discuss all of the things you should take into consideration when renting a scissor lift.

Scissor lift rentals have become very popular over the past few years as scissor lifts have been a natural replacement to ladders and scaffoldings due to their versatility. Before making the scissor lift rental decision you must understand which kind you will need.

There are 2 main types of scissor lifts:

The rental cost of scissor lifts mostly depends on their reach. Rough terrain are generally more expensive that indoor scissor lift rentals. The rental period for a scissor lift can vary from daily, weekly and monthly rates and usually extended rentals offer customers better pricing.


On average the scissor lift rental price is is $100 to $150 per day. Weekly rates can be from $350 to $500. Monthly rates can range from $800 to $1,500 or more depending on the size of the lift. Since scissor lifts require delivery and pickup, there is usually an added fee of about $150 for those services.

If you are in any of the 5 burroughs in the NYC area, here are some links to the following available lifts:



HVAC Rental

Due to record breaking temperatures in the month of November every construction owner is hesitant on when to start their seasonal heater system rentals. Whether you are renting a kerosene, propane or natural gas heater system you want to make the most of them and while protecting your wallet.

Deciding when to actually start a rental is challenging as heaters are never a top priority until that first frosty morning of the year where heaters are immediately needed.  That morning when you are struggling with getting your rep on the phone and once you finally do, his heater inventory is all gone for the season. Then you are stuck calling other suppliers just to find out that prices have nearly doubled and you are paying a premium for your seasonal heater rental.

Do the smart thing!

By using Tobly, you can avoid all of these last minute booking issues and save money by pre-booking your heater system rental in advance. When pre-booking, you are able to secure the inventory and lock down a price with a simple credit card authorization, we will only charge you for the time you use it. Moreover, Tobly will keep you posted on the weather conditions for the days to come so that you are prepared and make the right and smart rental decision.

Today you can get a 70,000 BTU Kerosene Heater for $139 a week, a 350,000 BTU Kerosene Heater for $220 a week and a 600,000 BTU Kerosene Heater for $260 a week.

The weather seems consistent for the next few days so we don’t expect much change in price. Book on Tobly before Dec 20 and receive an extra 15% discount on your booking, let us know 48 hours in advance and we will deliver to your job site!